Fashions for active sport and evening wear.
Producer Reed (Roland) ProductionsSponsor American Bemberg CorporationAudio/Visual sound, color
Everything made from Bemberg rayon.
Narrated by a woman fashion commentator in patronizing, but humorous way, in spirit of old fashion newsreels.
Woman talking into old white telephone receiver to a man (old Hollywood accent)
Making some kind of a country date
2 girls hug one another
Narrator talks to them about stripes, then begins to describe their outfits
CU woman putting on black and white open shoes
Women chattering social irrelevancies
Many great shots, pans down and close-ups of rayon fashions
MS 6 women lined up looking to left, presumably looking at men with great attention (but we don’t see the men)
Lots of narration about “gay” fashions
4 women come to examine another’s engagement ring: “Wish you had one?”
“Patsy looks like a peppermint stick in her red and white candy stripe.”
“women flock to the engagement ring like bees to the honeysuckle”
Film cuts out early:
Up to but not including: “Helen has an idea, and it’s about Leap Year”